Sr. Art Director | Sr. Graphic Designer | Photographer


SOLVING PROBLEMS With Effective Solutions


I'm a multi-award winning art director with over fifteen years of experience. My skill set includes art direction, graphic design, print media, digital design, photography, packaging, and trade show graphics. I've also supported a marketing and design team as the Creative Technical Director for IT, which is instrumental for digital design projects.

Why Ballard?

I strive to achieve solutions that communicate well to your audience while standing out above the rest. I've helped launched multi-million dollar ventures and have assisted a client in receiving the "NJ Fast 50" award by recreating all of their marketing and promotional media. The NJ Fast 50 award is given to the top 50 fastest growing companies in the state of New Jersey. My client's growth was in the upwards of 356% in one year. My design specialties are:

  • Printed Media: Ads, Brochures, Sell Sheets, Promotional Materials, Mailers, Invitations, Media Books, Hang Tags, Posters, Book Covers, and Packaging
  • Graphics: Logos, Trade Show Displays, and Photo Retouching
  • Digital Media: App Concepts, Web Design, Web Graphics, and Web Advertising
  • Photography & Video Direction
  • Project 365 Photographer


  • • A&P Supermarkets (Atlantic & Pacific Tea Company)
  • • Aard De Boer
  • • Ana Segura
  • • Champignon
  • • ECI Technology, Inc.
  • • Future Media Concepts
  • • GAF
  • • Kraft Foods
  • • Perfect Little One
  • • Ungerer & Company

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  • Art Direction/Graphic Design
  • Package Design
  • Digital Design
  • Photography


Creativity comes naturally when challenges arise.
Motivation is what drives me to move forward to find effective solutions.


Since 2007, I've earned various awards from Gold Ink, GD USA, and the New Jersey Art Director's Club.


Through OUT my years of experience, I've faced a lot of challenges with various projects.
No matter how difficult the challenge is, the dedication to create the perfect solution is what I strive for.


My collection of work represents the wide range of skills I've developed including: art direction, graphic design, color correction, sample design, photography, and motion graphics direction.
GAF Harley Davidson Promotion

GAF Harley Davidson Promotion

Harley Davidson Bike Giveaway promotion
for contractors & distributors
View Work
Camelot Brochure

Camelot Brochure

Camelot Ultra-Premium Shingles Brochure
with foldout spread
View Work
Wedding Invite

Wedding Invite

Wedding invite created inspired by a
steampunk theme wedding
View Work
December Promotion

December Promotion

GAF Promo Club promotion
for award bucks
View Work
8 Out Of 10 Contractors Ad

EasyPro Ad

One page launch ad for the unique EasyPro sales kit
View Work
Feinberg Brothers CD Artwork

Feinberg Brothers CD Artwork

CD artwork for folk band Feinberg Brothers
Photography by 322 Studio
View Work
Grand Noir Ad

Grand Noir Ad

Launch ad for the new
Grand Noir gourmet cheese
View Work
Glenwood Poster

Glenwood Poster

Launch poster for P-O-P
in-store display
View Work


Roofing substrate ad to present GAF TPO
as the best TPO in the industry
View Work
DuraLife Ad

DuraLife Ad

DuraLife Decking ad
View Work
Fitness Center Logo

Fitness Center Logo

GAF Fitness Center logo concept
View Work
GAF Wind Brochure

GAF Wind Brochure

Information shingle brochure with
facts about wind speeds and home protection
View Work
Perfect Little One Logo

Perfect Little One Logo

Perfect Little One logo was designed for
Ana Segura's line of swimwear and tees
View Work
GAF Promo Club Logo

GAF Promo Club Logo

Logo for GAF's Promo Club for roofing contractors
View Work
Roofing A!D Logo

Roofing A!D Logo

Logo created for a specialized
commercial roofing group program
View Work
TruSlate Brochure

TruSlate Brochure

TruSlate relaunch brochure was created after
TruSlate expanded its product line
View Work
TruSlate Accessory Box

TruSlate Accessory Box (Mailer)

Created as a self-mailer with miniature TruSlate genuine slates and accessories
View Work
Wedding Invite

e360 Postcard

Informational postcard for the launch of e360 measurement application
View Work
Cobra Exhast Vent Rolls

Cobra Exhaust Vent Rolls

Wrapper packaging for
GAF Cobra Exhaust Ventilation
View Work
CanyonRock Packaging

CanyonRock Packaging

This package was designed with outlines
of each stone style for easy identification
View Work
Green Machine Packaging

Green Machine Packaging

Packaging developed for Green Machine
Dual Powered solar roof/electric vents
View Work

Promotional Video

Digital advertising display video for Timberline shingles
(Art Director)
View Work
Buy More Get More Promo Video

Buy More Get More Roof System Promotion

Digital advertising display video GAF's roofing system
(Art Director)
View Work
TruSlate Promo Video

TruSlate Relaunch Promotional Video

TruSlate relaunch promotional video
(Art Director)
View Work
Ballard Studio - Stem Brooklyn Promo

Ballard Studio Photography

Flower photography promotional video
(Art Director/Video Editor)
View Work
Sienna Promotional Video

Promotional Video

Digital display promotional video for Sienna shingles
(Art Director)
View Work


Finding solutions to your problem may not be as easy as it seems. Creativity is the driving force
that keeps me sharp and focused on the resolution of a project.
No matter how hard the task is, staying creative will always lead to outstanding results.


My expertise includes extensive knowledge of print, digital media, and advanced knowledge of Mac OSX. All of these skills are a tremendous asset to problem solving and creativity; especially when working outside of the box.

Design History

  • Work
Summary – Design For Success
Idea generating art director highly skilled in diverse genres of design in search of the next company ready for growth. Developed multiple award-winning marketing design concepts for several product lines that have resulted in multi-million dollar sales. Achieved 356% company growth in one year as part of a two-man marketing and design team; the company’s multi-million dollar success helped them join the “NJ Fast 50” for fastest growing companies in New Jersey. Successfully redesigned artwork for a seamless transitions after multiple mergers with another multi-billion dollar companies. Increased departmental productivity 25% by creating efficient workflows. Negotiated contracts to reduce production costs by tens of thousands of dollars annually. Strategically, effectively, and efficiently managed design projects under strict budgets. Trained designers to broaden design team’s capabilities. (more...)

Work Experience
Sr. Art Director/Sr. Graphic Designer/Technical Director/Package Designer
GAF Materials Corporation (2004–2017)
Strategic thinking art director/senior designer responsible for managing creative projects of roofing materials for a four-billion dollar manufacturer. Managed print, packaging, and digital design projects. Created sales collateral, P-O-P displays, web graphics, photo retouching, photo compositions, and retail signage. Developed departmental digital workflow to increase productivity and improve communication between the creative and marketing departments. Responsible for art direction of photo shoots, as well as color correction of all photography. Created wire framing, graphics, UI and UX for two apps that support the sales force, territorial managers, and independent roofing contractors. Acquired talent for creative department. Served as a mentor for all designers on the team. Liaison between creative and IT departments to resolve issues with file access, file management, server, and software issues to ensure efficient workflow and productivity.

Sr. Graphic Designer/Marketing PR Coordinator
ECI Technology, Inc. (2000–2004)

Managed all aspects of design and marketing as the only in-house graphic designer and part of a two-man marketing and design team for a facility that manufacturers testing equipment for Fortune 500 semiconductor, printed circuit board, and metal finishing companies. Responsible for designing all marketing media, promotions, web design, and advertisements for 16 publications worldwide. Created trade show booth design and graphics, and coordinated installment. Improved all processes of marketing and design by recreating all marketing materials and restructuring all marketing promotions. Negotiated contracts for print and graphics to fall under budget. Influenced creativity in R&D team by creating photo realistic artwork of ideas for new computer systems. Increased sales by designing effective presentations for the sales force.

Adjunct Instructor/Career Services Representative
Gibbs College, Piscataway (2000–2003)
Adjunct instructor of graphic design for certificate and Associates Degree granting school. Taught and mentored students for classes that include: Computer Graphics, Computer Illustration, Computer Layout, Graphic Design I & II, and Introduction To Computers. Applications taught include: Adobe® Product Suite, QuarkXPress®, and Microsoft® Word. All applications and courses taught in both Mac and PC environments. Managed and mentored students looking for employment by creating portfolio orientation programs, preparing portfolios, and placing students into career positions.

Art Direction and Design Consultant
Designed marketing materials for print and digital production for major manufacturers in food, fragrance and flavor, technology, fashion, and computer training. Designed ads, brochures, circulars, sell sheets, posters and other sales collateral.

  • Skills
I have a vast knowledge of graphic design applications, color, technology, and technical skills. These skills include (more...)

Technical Skills
• Art Direction
• Graphic Design
• Digital Design
• Package Design
• App Concepts
• Photography
• Mac Technical Direction (Mac environment management to assist PC IT Department)
• Color Correction
• Prepress
• Photo Composition
• Web Design
• Computer Illustration
• Knowledge of video and animation

• Adobe® CC 2017
• Microsoft® Office Suite (Mac & PC)
• Microsoft® Windows®
• Knowledge of HTML & CSS
• Mac OS & Windows

  • Awards
Graphic design awards from 2005–2017 (more...)

2017 In-house Graphic Design Awards
• EverGuard Extreme Mailer
• Lifetime Roofing System EasyPro Sample Kit

2016 American Graphic Design Awards
• GAF Executive Conference Rooms
• Glenwood Brochure
• Glenwood Poster

2016 In-house Graphic Design Awards
• Glenwood Brochure
• Glenwood Show Graphics

2015 American Inhouse Design Awards
• GAF Executive Conference Rooms

2014 American Graphic Design Awards
• Matrix® Asphaltic Roofing Solutions Brochure

2014 American Inhouse Design Awards
• IRE Digital Displays
• Matrix® Asphaltic Roofing Solutions Brochure
• TOPCOAT® Splash Ad
• TOPCOAT® Product Catalog
• TruSlate® Brochure

2013 American In-house Graphic Design Awards
• Sienna Advertisement
• TruSlate Proposal Kit

2012 American Graphic Design Awards
• 50 Free Squares Promotion
• American Harvest Brochure

2012 Gold Ink Awards
• Grand Slate "Storybook" Brochure

2011 American Graphic Design Awards
• DuraLife™ Full Line Brochure
• DuraLife Siesta Collection Brochure

2011 Inhouse Design Awards
• DuraLife™ Brochure
• DuraLife™ Display
• DuraLife™ Siesta Ad
• Everguard® TPO Colors Ad
• Habitat For Humanity Brochure
• Timberline® Ad Series

2010 Inhouse Design Awards
• DuraLife Sell Sheet
• Green Machine Packaging

2011 GAF Business Impact Award
• Employee of the year for outstanding achievements toward business success

2011 American Package Design Awards
• DuraLife™ Decking Display

2010 American Package Design Awards
•TruSlate Sample Box

2005—2009 Graphic Design USA Awards
• Commercial Shingle Brochure
• Company Integration Insert
• GAF-Elk Accessories Packaging
• Gardenscapes Promotional Series
• Lifetime Designer Shingle Brochures (Series)
• Premium Shingle Brochures (Series)
• TruSlate® Sales Kit
• TruSlate® Accessories Packaging

2007 ADCNJ Award Certificate Of Excellence
• GAF-Elk Accessories Packaging


For further information contact me by filling out the form below. I'll be glad to help you with your
upcoming projects.
  • 201•334•7670
  • New York Metropolitan Area

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